Hear what matters. Create what customers value.

Auteneo reveals what customers truly care about — across your brand and your competitors — so you can make smarter decisions, faster.

Auteneo Echo abstract showcase

Imagine knowing what customers think instantly

25+

Car Brands

100+

Car Models

2,000,000+

Data Points

Understand what car owners and buyers praise and complain about

Relevant

Focus only on genuine discussions, cutting through marketing noise and spam.

Accurate

Our proprietary AI is fine-tuned for automotive context, ensuring high-precision.

Quick

Go from question to insight in minutes, not weeks. No need to wait for survey results.

In-depth

Drill down into 80+ specific categories. Go even further with custom analysis.

Explore, benchmark and learn

1

Instant Customer Insights

Instantly filter millions of data points by brand, model, sentiment, and over 80 specific categories to find the exact feedback you need.

2

Benchmark Against the Competition

Directly compare your products against competitors on key metrics—from interior quality to EV charging experience—to identify strengths and weaknesses.

3

Ask, Don't Search.

Go beyond dashboards. Ask direct questions in plain English, Japanese, Chinese, Thai, Indonesian or other languages to our AI, receiving immediate, summarized insights backed by real customer data.

Enabling several use cases

Product

Voice of Customer

Understand sentiment and pinpoint specific praise or complaints from existing users.

Marketing

Voice of Shopper

Discover what features and concerns are driving or halting purchase decisions for potential buyers.

Business Development

Market Trends

Spot patterns and shifts in customer expectations across the entire automotive market.

Customer Service

Issue Tracker

Proactively track and categorize reported issues or bugs to prioritize fixes.

How it compares

Against Traditional Customer Surveys
FeatureAuteneoTraditional Customer Surveys
Time to Insight
Minutes to Hours
Weeks to Months
Trends
Continuous
One-time snapshots or periodic
Bias
Real-world, unbiased opinions
Opinions shaped by how you ask
Customization
Pre-tuned and focused
Fully custom
Privacy
Public data only, fully anonymized
May collect personal data
Demographics
Broad but digital-first
Panel-based, often narrow
Auto Expert Review
Curated by industry insiders
Mostly lacking
Against Automated Social Listening Tools
FeatureAuteneoSocial Listening Tools
Collection Method
Context-driven (not just keywords)
Keyword-triggered capture
Sentiment Accuracy
High (industry and use case specific)
Low (generic classifiers)
Granularity
Deep (brand, model, feature-level)
Shallow (mostly topic-level)
Noise
Low (filtered and tuned)
High (often marketing noise)
Update Speed
Delayed for deeper analysis
Close to real-time
Auto Expert Review
Yes — validated by auto industry experts
No

Who it's for

Product Planners

Product Planners prioritizing roadmaps driven by real user insights

Product Planners can save time to reach the right insights about their own brands and gain new perspectives on other brands and customer segments for better decisions and growth.

FAQ

Your questions, answered.

Explore quick solutions to common questions about our data, process, and capabilities.

Need more? Feel free to .

What are your data sources?

We analyze data from a range of publicly available, organic conversations taking place online. This includes social media and specialized automotive forums. We monitor and follow where most relevant organic discussions take place, therefore our sources of data can evolve in the future.

How current is the data?

Our database is updated on a regular basis, typically weekly. This schedule allows us to perform the in-depth cleaning, AI-powered classification, and expert validation necessary to provide you with high-quality, reliable insights rather than raw, unfiltered data.

What regions and languages do you cover?

Our focus is on the Southeast Asia, especially Thailand, followed by Indonesia. However, there is no technical limitation in expanding into other countries. Please contact us to discuss your specific geographical needs.

How do you ensure the quality and relevance of the data?

We use a multi-step process: 1) We identify where meaningful discussions take place. 2) We source public data from those context-rich automotive communities. 3) Our proprietary AI tailored for this use case, filters out marketing noise and irrelevant mentions. and classifies inputs into pre-defined categories. 4) Finally, our analysis is reviewed and validated by auto industry experts to ensure high accuracy.

Can I customize the analysis for my specific needs?

Yes. But, the exact possibilies depend on the request.

How is this different from just hiring a market research firm?

No traditional market research company can do what Auteneo does at this scale, speed, quality and cost. Manual methods offered by regular market research firms can be sufficient if your focus is very limited. However, for a more comprehensive understanding, market research firms would require high labor effort leading to high costs and inconsinstent results.

Want to Know More?

Dive deeper into how Echo transforms customer insights into smarter product decisions.