14 December 2025
The Illusion of Certainty: Why Big Consulting Keeps Getting EV Forecasts So Wrong
A look back at why early EV forecasts failed, why they returned, and why the market is striking back.
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Newsletter
14 November 2025
McKinsey's China Auto Consumer Research: A Methodical Hit or a Muddled Miss?
When McKinsey & Company publishes research on the Chinese automotive customer, people in the industry pay attention. But does the methodology hold up to scrutiny?
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Newsletter
3 November 2025
The Premium Brand Dilemma in the EV Era: What Got You Here Won't Get You There?
For a long time, the formula for a premium automobile was a potent combination of engineering and aspiration. But as the EV era dawns, the very foundations of product leadership and pricing that premium brands relied on are beginning to crumble.
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Article
8 October 2025
BCG X and OpenAI Say OEMs Should Use AI to Advise Car Buyers. But Should They Really?
BCG X and OpenAI published a joint report which paints a compelling vision: Gen AI transforming car buying into effortless conversations. But does it really solve the customer's problem?
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Newsletter
