High signal, no noise.
4 February 2026
Ford's Head of EV Product Marketing reveals how they separate real signals from survey noise. From 'charge anxiety' to dealer enablement, we analyze why their approach might be the benchmark for OEMs in emerging markets.
28 January 2026
Why traditional surveys fail to capture the reality of connected car monetization, using Deloitte's 2026 global study as a case study.
14 December 2025
A look back at why early EV forecasts failed, why they returned, and why the market is striking back.
14 November 2025
When McKinsey & Company publishes research on the Chinese automotive customer, people in the industry pay attention. But does the methodology hold up to scrutiny?
