11 April 2026
EV Buyer Motivations in Thailand: What Ora Good Cat Buyer Data Reveals
We analyze publicly available data from thousands of discussions to identify four distinct buyer profiles for the Ora Good Cat in Thailand.
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Article
30 March 2026
How GenAI Is Reshaping the Automotive Customer Journey in Southeast Asia — Reality Check
It's been over three years since ChatGPT launched. We explore if automotive sales in Southeast Asia have seen massive transformation or near-zero impact.
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Newsletter
4 February 2026
The Perception Gap: Should All OEMs Follow Ford's Approach to EV Market Insight?
Ford's Head of EV Product Marketing reveals how they separate real signals from survey noise. From 'charge anxiety' to dealer enablement, we analyze why their approach might be the benchmark for OEMs in emerging markets.
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Newsletter
28 January 2026
Connected Cars Deserve Better Than Disconnected Surveys
Why traditional surveys fail to capture the reality of connected car monetization, using Deloitte's 2026 global study as a case study.
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Newsletter
